TruKolors is the official apparel brand of Kansas City Chiefs’ Tight End Travis Kelce. In his own words, “I think colors are a unique way to connect people and I also think its an amazing way to express your own true self. That’s why I named my brand Tru Kolors. Be You. Stay True. And always rep your Tru Kolors.” TruKolors was directed by myself and shot by Haik Kavookjian and Kelby Reck.

Project Responsibilities: location scouting, script writing, creative direction, music selection, clip selection, and fashion styling.